THE BLOG

Words on validation, business strategy and technology.
Find Your Customers' Friction
It's very important to identify what is stopping your potential customers from trying to achieve their goals. We call the things that are stopping or slowing them down points of friction. These points of friction could include price, lack of awareness or because they simply don't care enough to change their behaviour. In this article, we go through what these points of friction could be, and why they're important.
Why 90% of Startups Fail
90% of startups fail. It's a scary stat that's often talked about. But people don't talk about how to mitigate the key risks. Understanding your customers is vital in building something the market needs. But how do you do that?
Validate your business idea or product in as little as a week.
Your customers, competitors and market are always changing. We'll give you the right information to help you make cost effective decisions.
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